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Program Name: Marketing & Advertising  (domestic)

Aims: Help the students to become successful and wealthy Marketing & Advertising talents

Future employment: Students have great opportunities to work, for instance, in consultancy firms, or marketing and sales departments of all types of companies and institutions,to become the talents specialising in analysis, planning, strategy development, customer management, etc.

Programme advantages in four consecutive years, it is ranked the 1st in Zhejiang for salary, and considered as “one of the most competitive programmes of Wenzhou University”. In 2014, only three out of 51 programmes of the University received such title. It has also received “salary award” and “entrepreneurship award”.

Characteristics: Small-class teaching: there are less than 30 students in each class to maximise the teaching quality;“Empirical training: each student has over 300 opportunities for case study analysis, project planning, and presentation; Consultancy practice”,students practise marketing planning skills empirically with the support of professionals;“Robust Wen-business resources: provide over 200 Wen-business enterprises for internship and employment.

Two focal competences: First, marketing planning, including market research, business consultancy and diagnostic, Internet sales planning, advertising planning, CI planning, marketing design, service planning, etc.Second, marketing management,including sales management, market expansion, service marketing, e-Commerce marketing,  big client management, etc.

Awards: First prize in national brand marketing competition for business schools; Second prize in national science and technology works competition for business schools; Second prize in national market research competition for business schools; First prize in “challenge cup” entrepreneurship competition for business schools in Zhejiang; First prize in economic and management case analysis competition for business schools in Zhejiang; etc.

Core modules: Management principles, marketing, market research, business planning, brand marketing, Internet sales marketing, advertising planning, marketing channels design and management, etc.


Business Building, North Campus of Wenzhou University, Chashan Higher Education Park, Wenzhou City, Zhejiang Province, China.
Zip Code: 325035 浙ICP备07006821号-1

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